Here are some tips for getting your small business more exposure. This is the first post on our new series of Small Business Exposure for your Handmade Greeting Cards or any other product/service.
Almost every town has a local paper and we mean local, not a mainstream publication yet. Get your local town/village paper and find out who the writers are and for what sections. Make contact, you must self-promote. This may seem uncomfortable, but look at the bigger picture of getting your artwork or small business idea exposure. Tell the writer who you are, how long you have lived in town, what you do and why it is a great local story. Send them a card or sample of your small business product. Offer some incentive, free writing/shipping etc. Keep in mind they may turn you down, however maintain and build the relationship. Be sure to make contact again several weeks before any Holiday, it could be the perfect time for your story/business. Relationships are everything, maintain them.
Lots more to come on our small business exposure series. Stay Tuned.
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