I remember when I was asked by a few of my very fist clients about when I would have my Christmas collection ready. I was so new in my business that I had not even thought about it yet. I was just making cards with romantic themes and was still so happy that they were getting a good response.
I then did what I now refer to as PEP. I promised my clients that my Christmas cards would be ready by mid-September. It was already August, I had no supplies or set thoughts for making Christmas cards and time was ticking. Some may call this stress, but I feel it as Positive External Pressure or as I now like to call it, PEP. PEP worked wonders for my motivation, persistence and productivity.
I went on to design what was to become my businesses second best selling category :
Handmade Christmas Cards and I enjoyed a huge boost to my business in so many ways. I gained more knowledge, new suppliers, more customers and had lots of fun too. This has been a great method for expanding my business and I use it whenever I feel like I have hit a plateau or just want to stir the creative energy up. For me it happened naturally, but there is no reason you can't use this method intentionally.
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A few things to keep in mind when using PEP are:
-Make sure that whatever it is you promise, you truly believe that you can do it.
-If for some reason you see that you are not going to be able to get it done before the deadline, do not be afraid to tell the truth about why you are delayed or why it is no longer possible.
Here is another example of a way you can add PEP to your business:
Announce a competition for the best new product idea where the winner will receive the first one you create for free or have it named after them. Set the submission deadline and winner announcement dates. (Never arraigned a customer competition before? Perfect, get busy finding out how to do it.)
Click to Tweet - "PEP worked wonders for my home based business."
Be creative, have fun and PEP up your business today!
Best Wishes,
Bette
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